The story behind the birth of YEEZY BOOST
The YEEZY series was born in 2015 from the collaborative project " adidas + KANYE WEST " between "adidas originals" and " KANYE WEST ".
The first release was the YEEZY BOOST 750. This model, which destroyed the concept of sneakers, shocked the world.
Four months later, the low-cut "YEEZY BOOST 350" was released. It sold out immediately after its release, and became such a popular model that counterfeit products were also circulating.
After that, it will be available in a variety of colors.
The following year, in 2016, the "YEEZY BOOST 350 V2" was released. Lines were added to the upper, giving it a sportier design. Since then, the "V2" has been available in a variety of colors.
In 2018, the new " YEEZY POWERPHSSE" will be released. This has a stronger traditional sneaker feel and does not use BOOST foam.
Since then, new models have been released one after another, including the "YEEZY 500", "YEEZY BOOST 700", and the updated "700 V2".